Privacy Policy – The Bra Coach

Last updated: July 16, 2025

Introduction

The Bra Coach operates an e-commerce and retail business specializing in bras and intimate apparel, with online sales through thebracoach.ca and in-person sales at our Edmonton location. This Privacy Policy explains how we collect, use, store, and protect your information.

Information We Collect

Information You Provide

Contact & Account: Name, email, phone, billing/shipping addresses, login credentials
Purchase Information: Order history, payment details, product reviews
Fitting & Sizing: Bra measurements, body measurements, fit preferences and feedback
Communications: Contact form messages, emails, appointment bookings

Information Collected Automatically

Usage Data: IP address, browser type, pages visited, time on site, shopping cart activity
Cookies: We use cookies for essential site functionality, remembering preferences, analytics, and personalized shopping experiences

How We Use Your Information

Order Processing: Fulfilling purchases, managing inventory, processing payments
Customer Service: Responding to inquiries, handling returns, providing fitting consultations
Marketing: Email newsletters, promotions, personalized recommendations (with your consent)
Business Operations: Analytics, security, fraud prevention, legal compliance

Data Storage and Sharing

Storage: Your information is stored on servers in Canada and the United States through our hosting providers and WooCommerce infrastructure.

We Share Information With:

Service Providers: WooCommerce, payment processors, shipping companies, email services, analytics tools
Legal Requirements: When required by law or to protect our rights and safety
Business Transfers: In the event of a merger, acquisition, or sale of assets

Your Privacy Rights

Access & Correction: Request or update your personal information
Deletion: Request deletion of your data (subject to legal retention requirements)
Marketing Opt-Out: Unsubscribe from emails or contact us to update preferences
Account Management: Update most information through your online account

Data Security and Retention

We use industry-standard security measures including SSL encryption, secure servers, PCI-compliant payment processing, and regular security updates.

Retention Periods:

Account information: While active plus 7 years
Order history: 7 years for business/tax purposes
Marketing data: Until you unsubscribe or request deletion

Cookies

We use essential cookies (shopping cart, authentication), analytics cookies (website usage), and marketing cookies (personalized content). You can manage cookies through your browser settings.

Legal Compliance

This policy complies with applicable Canadian privacy laws including PIPEDA and Alberta's PIPA.

Policy Changes

We may update this policy to reflect business changes or new legal requirements. We'll notify you of significant changes by email and website notice.

Contact Us

For privacy questions or to exercise your rights:

Email: info@thebracoach.ca
Phone: 780-952-8538
Mail: The Bra Coach, 1504 - 108th St. NW, Edmonton, Alberta

We'll respond to privacy requests within 30 days, though we aim to respond to most requests within 10 business days.

This Privacy Policy is effective as of the last updated date and applies to all information collected through our website, retail store, and related services.